Experts have urged caution about a sugary vitamin pill that's gaining popularity among teenage boys on social media for its supposed ability to boost height.
The TruHeight supplements, which cost £33 and contain almost a teaspoon of sugar in a serving, are said, in thousands of TikTok videos to help teens 'grow taller'.
In one rave claim, content creator Aaron Thomas told his 147,000 followers that he grew four inches in just three months after he started taking TruHeight vitamins.
Another young social media user, Omar Natour, called on his fellow 'short kings' who 'need to get taller' to take Truheight, claiming the supplement is 'magic' and 'will help you grow taller'.
And Damon Brown, who has 659,000 followers, listed the gummies as one of 'four ways to grow taller', alongside being active, eating healthily and getting plenty of sleep.
The gummies contain calcium, vitamin K, vitamin D and the asian shrub ashwagandha.
Adverts for the brand, which as well as growth gummies, sell sleep supplements and protein powders, show videos of testimonials from parents and teenagers claiming the vitamins helped them grow taller.
One of the brand's TikTok videos shares an 'origin story' of a boy called Liam, who is said to have from 5ft to 5ft 8inches in a year and four months thanks to TruHeight.
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