It's a problem we all face at some point or other, but don't want to talk about: flatulence. Now, one medic specialising in gut health has provided a surprisingly simple solution.
Gastroenterologist Dr Trisha Pasricha, from Harvard Medical School, provided tips for anyone who wanted 'to avoid offending people with an ill-timed fart'.
The remedy, she said, is the over-the-counter pink liquid, Pepto Bismol. Or, more specifically, the active ingredient in the heartburn medication - bismuth subsalicylate.
In a clip seen tens of thousands of times on Instagram, Dr Pasricha said that the treatment had been shown to 'reduce 95 per cent of sulphide-containing gases and reduce symptoms of flatulence'.
However, the medication - which is available from online pharmacies - isn't entirely risk free. Dr Pasricha warned that it must be taken in moderation, as studies have found it to have toxic effects in high doses.
'But if you're just trying to ease your social discomfort for a day or two by all means take a dose by mouth up to four times a day beforehand,' she said.
Dr Pasricha said those going on a flight may also want to consider it, to counter the effect of cabin pressure on our internal gases.
As altitude increases, your intestinal gas expands due to the fall in air pressure, she explained, adding: 'At that point there's really only one place for it to go.'
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