Save 30% Off Every Single TikTok-Viral Tarte Product Right Now

When it comes to making viral beauty products, Tarte is one of the few brands that know how to churn out hits. The brand's biggest claim to fame, the Shape Tape concealer, has been an all-time favorite amongst shoppers, content creators, and even Allure editors for its high-coverage formula that blends like butter. If you've been eyeing something from the brand's roster recently (we're looking at you, Sculpt Tape Contour and Maracuja Juicy Lip & Cheek Shift), now's your time to act, because the brand's "Tour de Tarte" Friends and Family Sale has kicked off, and nothing is off limits.

Starting today, July 16 through July 23, you'll be able to grab every single item from Tarte at 30% off (plus free shipping!) with the code FAM30. Not only will you be able to restock your Shape Tape supply, but you can also grab some stunning (and Allure Best of Beauty-winning) eye shadow palettes, Maracuja Juicy Lip Balms, and even the beloved Tartelette Tubing Mascara at a major discount. If you needed a sign to refresh your beauty bag, now's the time.

Need some shopping guidance? No worries, we've got you covered. Below, take a look at all of the Tarte goodies Allure editors are adding to their carts, immediately.

Our Top Picks

Best Tarte Makeup Deals

How could we ever talk about anything Tarte without bringing up the Shape Tape Concealer? When we say this creamy, full-coverage concealer is legendary, we truly mean it. Its groundbreaking formula is spiked with moisturizing mango seed and shea butter to condition your skin as you wear it. 

To little surprise, Shape Tape Radiant is just as good — so much so that it earned itself an Allure One to Watch seal. For those who want a brightening boost while covering up typical areas of hyperpigmentation and dark circles, you can't go wrong with this beauty editor- and makeup artist-approved pick. Philadelphia-based makeup artist Yari Lamback loves how this concealer "blends down effortlessly and becomes your second skin." 

Sculpt Tape basically broke the internet when it launched. This buttery cream contour glides onto your skin and seamlessly blend to sculpt and define your face's natural structure. Blush Tape essentially does the same thing for — you guessed it — adding a dewy flush to any complexion. It's powered by diamond power for a soft-focus glow, as well as porcelain flower for a brightening touch.

Moisturized lips with a dash of color? Sign us up for the editor-approved Maracuja Juicy Lip Balm. This tinted formula leaves a wash of glossy color and a blend of conditioning maracuja and grapeseed oils for softer, plumper-looking lips. (P.S. Tarte recently launched a plumping version of the fan-favorite formula so you can emulate the look of fuller lips.)

Color-shifting beauty products like Tarte's Maracuja Juicy Lip & Cheek Shift are all the rage on TikTok. Once its vibrant formula touches your skin, it reacts to its pH and transforms into a pink-tinted veil on your lips and cheeks.

Longer, more defined lashes are just a few swipes of Tarte's Tartelette Tubing Mascara away. This tubing mascara makes lashes look skyscraper-long and doesn't smudge, fade, or flake off throughout the day. Allure contributor Lauren Dana Ellman said that, despite being a sweater, the mascara stayed totally intact throughout the summer, whether she was in Hawaii, Phoenix, Arizona, or home in New York.

A glowy base simply isn't complete without the Maracuja Juicy Glow Tint, which is packed with a long list of vitamin- and antioxidant-rich superfruits (including acai, cranberry, and strawberry), as well as maracuja oil to smooth texture and hyaluronic acid to make skin look utterly supple. "My skin looked so hydrated and overall just lit from within," senior commerce writer Angela Trakoshis said in her review.

Before you apply your makeup, don't forget to prep your skin with the Base Tape Hydrating Primer. This lightweight primer smooths skin to create a more even canvas while a mix of vitamin E, coconut, and jojoba oils intensively moisturizes skin.

The Tartelette In Bloom Amazonian Clay Palette is an Allure Best of Beauty winner that never ceases to amaze us. Its 12 nude shades blend seamlessly and are great for everyday wear and dramatic glam moments alike.

Best Tarte Skin-Care Deals

Reduce the look of dark circles and puffiness with the help of Tarte's Maracuja C-Brighter Eye Treatment. This custardy eye cream is infused with skin saviors like calming oat-derived sugars, hydrating hyaluronic acid, and antioxidant-rich maracuja oil to moisturize while boosting radiance.

As its name suggests, the Tarte Drink of H2O 24-Hour Hydrating Serum contains a cocktail of ingredients to smooth, soften, and brighten all at once. This nourishing formula will treat your skin with a hydrating dose of hyaluronic acid, antioxidant-rich algae extract, and radiance-boosting niacinamide for your best complexion yet. 

Don't forget: These are just a handful of Tarte's products that you can grab for 30% off during its Friends and Family Sale happening exclusively at tartecosmetics.com. Act fast, because you only have from now through July 23 to enjoy these sweet deals. 

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