Bluemercury's Anniversary Sale Is the Gift That Keeps on Giving

If you're like an Allure editor, your bank account doesn't necessarily align with your (sometimes) bougie tastes. Well, we won't bury the lede: The Bluemercury Anniversary Sale is happening now through September 22, which means you can stock up on luxury beauty favorites from Dyson, La Mer, HigherDose, and so much more for up to 25% off. It might not be our birthday but all of our wishes are coming true.

Our Top Bluemercury Anniversary Sale Picks

Before you stuff your shopping cart, know that this savings event is only accessible to members (existing and new!) of the retailer's BlueRewards program. The good news is it's free to sign up, so it's a sweet deal any way you look at it. After you've registered (or if you've been a member for a minute), shop to your heart's content and apply the code NEWBLUE at checkout to score your savings.

As for the deals, most of Bluemercury's catalog is available at 25% off, but the following brands are excluded: Aesop, Baobab Collection, Bluemercury Edits, Diptyque, IS Clinical, Jan Marini, SkinCeuticals, Trudon, Victoria Beckham Beauty, and Vintner’s Daughter. Thank goodness Dyson is part of this sale—but at 15% off. Last thing: Dr. Barbara Sturm, EltaMD, Oribe, PCA Skin, and Therabody products are up for grabs but at a 20% discount.

If perusing through hundreds of products isn't your thing, we've got you covered. Take a look at some of the best deals you can shop during Bluemercury's massive Anniversary Sale.

Best Bluemercury Anniversary Sale 2024 Hair-Care Deals

Yes, our favorite multi-styler is finally on sale. Thanks to its heat-minimizing, curl-perfecting Coanda technology, the Dyson Airwrap has racked up an impressive number of Allure Best of Beauty Awards. Complete Long, the latest iteration, takes it one step further. Say hello to longer barrels that accommodate hair at any length. If curls aren't your usual style, there are four other strand-smoothing attachments to play with.

For those who love a two-in-one gadget (hello, us!), the Airstrait dries and straightens hair at once. Unlike a traditional straightener, you don't have to wait for the plates to heat up, and the device is equipped with intuitive airflow, meaning it goes full-power when it senses hair in between the plates, as well as auto-pause, meaning the airflow stops after just three seconds of inactivity.

(Another reminder: Dyson is only 15% off during the sale. We did our math right, rest assured.)

T3's Switch Kit is the curling iron of our dreams. Interchangeable ceramic barrels make styling more customizable: Each is a different size (1", 1.25", and 1.5") and heats up evenly to create curls and waves worthy of a photoshoot.

We love a pin-straight look, but sectioning our hair into small sections can be time-consuming, especially for those with thick or long hair. Enter: the GHD Max Styler, an Allure Best of Beauty Award winner that features two-inch plates to straighten more hair in one pass.

Oribe's Côte d’Azur Hair and Body Oil can be used as an allover moisturizer, but our hair gets special treatment—the gloss-boosting, smoothing benefits are second to none. And if you've ever picked up an Oribe product, you know how delicious they smell. The brand's signature scent, Côte d’Azur, is infused with uplifting notes of Calabrian bergamot, Sicilian orange, white butterfly jasmine, sandalwood, fresh lemon, and blackcurrant. If you can't get enough, pick up an eau de parfum of this stuff—we know we will be.

(P.S. Oribe, along with Dr. Barbara Sturm, EltaMD, Oribe, PCA Skin, and Therabody, is 20% off.)

Your bath towel suffices for your usual post-shower rub-down—but a separate hair towel is reserved for your wet strands when they're most fragile. Volo's Hero Hair Towel is a two-time Best of Beauty Award winner made from the plushest-of-plush microfiber to minimize breakage, frizz, and split ends.

Best Bluemercury Anniversary Sale 2024 Skin-Care Deals

The easiest—but not cheapest, by far—way to amp up your skin-care routine is using an LED mask. Pop on this silicone device for 10 minutes and allow the red wavelengths to soothe skin and reduce inflammation, while near-infrared rays trigger collagen production and help fade discoloration. Look, ma, no hands!

As we always say, don't forget about the skin below your face. The HigherDose Neck Enhancer features red LED lights—150 to be exact, two per bulb—that even skin tone and maintain skin elasticity which, in turn, minimizes crepiness and the look of fine lines. As with all skin-care devices, consistent use is absolute key.

La Mer's iconic Créme de la Mer needs no introduction and we jump at the chance to grab a jar of this antioxidant-rich goodness for $50 off. Meticulously fermented sea kelp is at the heart of this ultra-rich formula, supported by ingredients such as moisture-attracting glycerin, fatty-acid-rich sesame seed oil, and skin-healing copper gluconate. The pinnacle of luxury? We think so.

U Beauty's The Super Hydrator delivers exactly what dry skin needs—long-lasting hydration that treats the skin at different levels, instead of sitting on the surface. Five sizes of hyaluronic acid molecules leave your skin looking renewed and plump—alongside a team of firming peptides, soothing oat extract, and the tone-evening, antioxidant power duo that is vitamins C and E.

A mask a day keeps the derm away. Ok, not exactly, but slathering on Chantecaille's Bio Lifting+ Mask two or three times a week consistently can help soften fine lines, improve firmness, and of course, flood skin with long-lasting moisture. An alga blend, sugar-based lifting agent, and ample peptides work overtime to do just that—in fact, you can leave it on anywhere from 10 minutes to all night long.

Need a weekly reset? Bloomeffects' Dutch Dirt Mask has you covered—literally. This clay-based mask draws oil and buildup out of pores while Dutch peat sloughs away dead skin cells and flaky patches.

Best Bluemercury Anniversary Sale 2024 Makeup Deals

Makeup lovers, rejoice: The Pat McGrath Labs eye shadow palette, aptly named Mothership X, can be yours for less than $100. This gorgeous curation of 10 shimmer and matte shades will expand the creative horizons of your everyday makeup looks—and for that, we will shell out. Curious about the other colorscapes? Mothership V: Bronze Seduction won a Best of Beauty Award, so we're all about it.

Chisel your contours to perfection with The Contour Book from Kevyn Aucoin. This six-pan palette contains everything you need to nail your base makeup, including a luminous blush, two shimmery highlighters, and three sculpting shades.

Hourglass's Ambient Lighting Palette makes a huge case for powder highlighters. This three-pan palette doesn't feature your usual ultra-shimmery highlighter—each shade has just a hint of finely milled glitter for a subtle boost.

There are team fingers, team sponge, and team brushes. For the latter, Trish McEvoy's The Power of Brushes will be your core set, offering three soft yet dense tools that contour, detail, and apply foundation seamlessly.

Best Bluemercury Anniversary Sale 2024 Fragrance Deals

No matter what your preferred scent profile may be, we can guarantee you'll love Tom Ford's almond-cherry hit, Lost Cherry, as much as we do. Our editors can't get enough of its sweet yet bitter profile of black cherry, cherry liquor, cherry liquor, and Turkish rose. And for all of our Swifties: The superstar's favorite perfume, Santal Blush, is also up for grabs (and on sale).

Can't put a finger on what D.S. & Durga's I Don't Know What smells like? That's the point, we fear. This airy blend of sandalwood, rose, jasmine, patchouli, and oud can be worn alone for a subtle scent or layered with one of your favorite fragrances for an irresistible, je nais sais quoi combo.

The Best of Beauty-winning Ellis Brooklyn Salt Eau de Parfum is anything but bitter, thanks to hints of ylang-ylang, Tahitian gardenia, and ambergris. Want to effuse the spirit of summer any time of the year? With this mix of warm, hazy notes, punctuated by a touch of beachy salt, you totally can.

These are just a few of the can't-miss items you can grab during the Bluemercury Anniversary Sale running from September 12 through 22. You can shop the sale at bluemercury.com, but act quickly before your favorites are snatched up.

Your vanity called, and it's begging for these products:

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